IF&IT

ethical marketing

Of course, it's about recycled paper. But ethical marketing is much more.
It’s a principle and a state of mind. It's inventive and collaborative.
Ethical marketing has integrity and believes that there is always a better way.
We mix different ways of contacting and building relationships with customers. Public relations, events, online communities, partnerships, newsletters and so on.
We play with technology, creatively and responsibly, to create new kinds of conversations.
Impact on our environment is a key consideration.

You know, we heard a tale on the marketing grapevine a while back.
A large corporate, with a techie, consumer product, aims to contact prospects 18 times each year. That's once every three weeks. Telesales plays its role, of course. But mostly, it's about leaflets and letters.
Even in such a competitive market, this is obscene and unsustainable.
The 90s mantra "customer first" is gone, customers are changing. They want to join in. They want to know more about policies and people. They want to have their say.
In this new world, ethical marketing makes perfect business sense. And, of course, it's the right thing to do.

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